Skip to content

Coffee Vendor In Chiang Mai Lets Customers Pay As They Wish For Unlimited Coffee So Everyone Can Enjoy A Cuppa

Ka Fe Choo Jai in Chiang Mai


ka fe choo jai cover
Images adapted from: Chiang Mai News, @oh_aejin

If you walk around Jing Jai farmer’s market in Chiang Mai, you’ll find a bearded man in a straw hat selling coffee. 

His name is Choo Jai Kaweeworawat Khunduang, a 36-year-old barista, who will delicately brew you an organic coffee for…well, you can decide for however much you want.

https://thesmartlocal.com/thailand/chiang-mai-cafes/


Unlimited coffee with no minimum fee


ka fe choo jai vendor
“Pay as you like” is written on the sign for everyone to see
Image credit: @oh_aejin

Mr. Choo Jai shared with Komkhaotuathai that he tried to open a traditional coffee shop with fixed prices, but it made him unhappy and uncomfortable. 

ka fe choo jai pay it forward
Image credit: Komkhaotuathai

So, he decided to let the costumers pay the amount they prefer while being able to drink as much as they want. He has been doing this for almost 3 years now. 

He has also set up a Pay It Forward initiative where customers can help pay for someone else’s drink. This way, anyone and everyone can afford to enjoy a warm cup of coffee


Old-fashion brewing methods


Despite being surrounded by customers, Mr. Choo Jai patiently takes his time to boil water on a charcoal stove and grind coffee beans by hand. He then puts the ground coffee beans and hot water in a filter to brew.

Then customers, with a small cup in their hand, will get to share the coffee in the beaker with one another.

ka fe choo jai coffee vendor
Image credit: Chiang Mai News

He believes that though brewing a good cup of coffee might be time-consuming, it’s worth the taste. This means you might have to wait for a while for a cuppa, but you’ll also have more time to have a nice chat with him and other customers who are waiting. 

ka fe choo jai coffee
Image credit: Komkhaotuathai

If you prefer cold drinks, there’s also a cold brew coffee (฿120,~ USD3.97) to get. And if you’ve fallen for the taste of the coffee beans used and want to bring it home, you can get ground coffee for ฿120 (~ USD3.97).

And you aren’t in Chiang Mai, don’t worry. You can get Choo Jai Farm’s organic coffee beans online to brew at home, just click here.


Pay Mr. Choo Jai a visit for coffee and conversations


If you’re in Chiang Mai during the weekends, jump on a red taxi to Jing Jai Farmer’s Market. Take a chill stroll around and you’ll find organic food and handicrafts from the local sellers too.

After the walk, get comfy on a small stool and warm up (or cool down) with a cup of Mr. Choo Jai’s freshly brewed coffee to end the day. 

Check out other things to do in Chiang Mai here:

Ka Fe Cho Jai
Address: Jing Jai Farmer’s Market, 45 Atsadathon Rd, Tambon Chang Phueak, Mueang Chiang Mai District, Chiang Mai 50300
Opening Hours: Sat-Sun: 6AM – 1PM (Closed on Weekdays)
Telephone: +66-5-323-1520
Website


Enjoying The Smart Local Thailand? Follow us on Instagram at @TheSmartLocalTH for more local stories in Thailand!