Roadside hawker dons bikini apron
“If you’ve got it, flaunt it” seems to no longer be just an encouraging statement about fashion. The saying now also seems to empower business owners who are able to draw customers using their appearance, like this muscular bread vendor.
It seems that more business owners are following suit.
Take this roadside garland seller, who applied to the sales tactic and ended up boosting her daily revenue.
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Hawker’s sales increase by ~67%
On 6th February 2022, Thai news outlet, Sanook, posted an image of a roadside hawker clad in a bikini apron in Buriram.
Image credit: Sanook
The image was accompanied by an article that explains the hawker, Ms. Pathum Jaipho, is actually a Thai folk theatre performer who took to selling knick-knacks as the situation rendered her troupe unable to perform.
Ms. Jaipho has been selling fresh fruits and rice crackers at the same intersection for the past six months, where she saw ฿1,200 (~USD36) in daily profits.
Image credit: Sanook
Wanting to boost her sales, Ms. Jaipho ordered a bikini apron online for ฿180 (~USD5).
Now, she reaps in an average of ฿2,000 (~USD61) in daily profits.
Image credit: Sanook
Netizens empathise with roadside hawker
We’re not surprised that this new outfit has helped boost Ms. Jaipho’s sales.
Think about it, you’ve been driving for a while and suddenly realise you’re hungry. Would your eyes be more drawn to a seller in all-black selling bananas, or a bikini-clad salesperson?
Seems like other netizens also resonated with the new tactic – one even ventured to joke about advertising laws.
Image credit: Sanook
Translation:Â Be careful, you may get arrested for false advertisement.Â
Though we may have initially laughed at this seller’s unconventional sales tactic, it’s also worth noting that Ms. Jaipho implemented this new strategy to improve her circumstances.
With multiple people and their livelihoods affected by the current situation, some of them shared some words of encouragement with this roadside hawker.
Image credit: Sanook
Translation:Â Keep fighting! I’m also going to keep telling myself the same thing.Â
Image credit: Sanook
Translation: I hope you can sell a lot! I’m sending you encouragement.Â
Creativity knows no bounds
We’re so pleased to hear that Ms. Jaipho’s sales tactic and fashion investment have brought her some returns.
While her new getup is definitely a substantial part of her success, it’s also her creative and innovative mindset that helped her get here.
So, hats off to you, Ms. Jaipho. We’re looking forward to seeing you perform once this situation blows over.
Cover images adapted from (L-R): Sanook
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